Arper opens its showroom in Stockholm
26 Jan 2012, News by Arper
On 7th February 2012 the opening of the new Arper showroom took place in Stockholm, the creative hub of Nordic design.
The Stockholm space is the progressive fulfilment of a corporate strategy focused on being present at international level – after the openings in New York, Milan, Cologne, and in a short time, London - to provide direct sales support to architects and planners.
The Swedish capital was chosen to strengthen the constant contact with the numerous architecture and interior design firms located in the territory, with which Arper has established great relationships and shared visions over time.
The mono-brand showroom, based in the Östermalm district, is developed according to a concept by Lievore Altherr Molina, the Barcelona-based firm with which Arper has a long and fruitful collaboration – from the creation of memorable collections, including Catifa and Leaf, to the recent remake of the corporate identity. The interior design project has focused on the creation of a luminous space, the perfect stage for the displayed products, easily showing and making the whole collection accessible, with its manifold variations and customizations. The predominantly white background hosts not only the chromatic palette of leather and fabrics, but also the vivid pictures shot by Dutch photographer Maurice Scheltens, author and conceptual interpreter of the new visual identity of Arper.
The opening party was crowded with the design community. Guests could preview the new chair “Juno” designed by James Irvine, which will be officially launched in April 2012 at the Saloni del Mobile in Milan.
The Stockholm showroom is open Monday to Friday, from 10 am to 5 pm.
Arper Stockholm Showroom
Banérgatan 10 115 23
Stockholm, Sweden
Subway: Karlaplan (close to Historiska Museet)
T +46 (0) 73 – 207 90 90
Email stockholm@arper.com
Posted in Decorate